A Filipino American Story
With over 2 million views, a Filipino American Story sheds light on the untold history of a diaspora community in the United States. rezonate has produced an eye opening revelation about how the relationship between the Philippines and the United States are connected through the often-untold connections between of colonization and immigration.
Creative Direction
AARP + NextDayBetter
There aren’t enough mainstream discussions about the complexity of Filipino American history.
With colonization and immigration at the forefront of the subject, AARP and NextDayBetter partnered with rezonate to produce a short documentary about the early Filipino immigrant experience in America.
Intending to accurately shed light on the most critical points of a diaspora community, the clients and studio worked with a team of historians to weave a narrative that entailed utmost sensitivity and accuracy.
rezonate led the creative direction, animation, design, and sound design efforts by harnessing visual cut-outs of some of the earliest graphical records of Filipino immigrants in the United States.
Through black and white photos, soft transitions, and pastel-colored backgrounds, rezonate presented the interlaced yesteryears of the Filipino American people in a comprehensible form--easy enough to digest and learn from no matter the viewer’s background.
Cast of Queens
Bianca Del Rio
Laganja Estranja
Sasha Velour
Jinkx Monsoon
Trixie Mattel
Katya
Marina Summers
Xilhouete
This metaphor underscores the tenacity and bravery displayed by both game characters and the LGBTQIA+ community. It highlights the significance of resisting adversity and persisting, regardless of the hurdles faced. By establishing connections between these two realms, the metaphor serves as a potent reminder of the strength and resolve needed to attain progress and transformation in the enduring fight for LGBTQIA+ rights, equality, and acceptance.
Our character animations were inspired by the way video games depict character interactions during the selection process. By animating our drag queen characters with over-the-top reactions, we created a perfect blend of Street Fighter and drag culture. Using quick and snappy emotions, the animation maintains its comedic effect, staying true to the essence of the Reading Challenge.
Additionally, understanding each drag queen's shape language helped our team maintain consistency with the design inspiration and model reference. This attention to detail allowed us to capture the unique personalities and styles of each character, further enhancing the immersive experience of the animation and its connection to the world of drag.