The brief arrived with a clear tension. A brand rooted in legend was speaking in two-dimensional pictures. A winery built on mystery needed space, depth and movement. The directive was bold. Great Gatsby energy. Oddities everywhere. A world rendered as if it lived in the 1920s and 30s. A stag. A mummy. A mischievous monkey. An explorer, a debutante and two ghosts. Historically accurate but fantastical. Rezonate shaped the worlds from the inside out. Not as illustrations but as spaces. Scenes with air, weight and physical distance. Motion that curved instead of marched forward.

The work expanded. Surreal frames layered into animated landscapes. Characters moved through painterly color and overgrown detail. The brand’s mythology became a place instead of a picture. When the campaign reached press, the shift was clear. Media treated the work as world-building rather than marketing material. Seventeen publications stepped into the universe and amplified it. The winery secured a full rights buyout. The agency earned new business because the work proved its value in the wild. The worlds had texture now. They held history, tension and playfulness all at once.